Directed by the amazing Prad Sen, 'What Kind Of Man Do You Want To Be?' represents hours of conversations with Victorian men about the unwritten 'rules' of masculinity that can lead to harmful behaviours. 

 

This campaign encourages all men to reflect on their own behaviours and think about how they want to be - for themselves, their partners, their families and their communities.

Client: Respect Victoria

Agency: The Open Arms

Producer: Raylene O’Hare

Director: Prad Sen

Cinematographer: Shaki Prasanna

Editor: Prad Sen

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